Key Concerns
Dannie and Jane initially met while working at their first marketing jobs — Dannie was a marketing coordinator and Jane was a graphic design intern. While freelancing on the side, they joined forces to start their own agency. They realized early on that they were creative "soul-mates" and started talking about starting their own company within the first few months of working together.
As joint owners in a cyclical industry, Dannie and Jane know that cash flow is the lifeblood of any business. They are concerned with how to bridge the gap between the working capital needs of the business and how much personal money to reserve should the economic climate change. They are also considering hiring additional staff and want financial guidance on the best approach.
Dannie is a single women and the agency is her only source of income. As the company has grown in size, so has the amount of her tax bill. She is worried she is not being proactive enough to optimize her personal tax situation.
Jane's parents were successful, but went through tough times when her dad died unexpectedly. She knows the more wealth you have, the more you stand to lose due to an unexpected event. Jane is concerned about the financial impact to her growing family should something happen to her.
Dannie and Jane are seeking experience and wisdom on coordinating their personal finances with their business so they can focus their limited time on the creative aspects of the agency.
